Company: Capitec Bank
Location: South Africa
Job Description
If you are a passionate storyteller, creative strategist, and messaging expert, Capitec Bank has an exciting career opportunity for you. Capitec is hiring a Specialist: Copywriter (Pipeline) based in Stellenbosch, Western Cape.
As one of South Africa’s leading retail banks, Capitec is looking for energetic, self-motivated creative talent to help shape and elevate its brand voice across multiple channels
Role Summary
As the Specialist: Copywriter, you will play a central role in guiding Capitec’s messaging strategy and creative tone. You will be responsible for creating compelling copy across all platforms while ensuring every piece of content strictly aligns with Capitec’s brand identity, purpose, and values.
This senior creative position goes beyond writing—it requires thought leadership, cross-functional collaboration, and creative mentorship. You will work closely with graphic designers, brand strategists, and marketing teams to produce impactful content that drives customer engagement and elevates the overall brand experience. Additionally, you will support the Manager: Copywriter in refining messaging strategies and mentoring junior team members.
Key Responsibilities
- Brand Voice & Tone: Set, maintain, and evolve the creative copy tone across all digital, print, and retail banking channels.
- Content & Campaign Strategy: Craft innovative copy that drives strategic marketing campaigns and supports business objectives.
- Cross-Functional Collaboration: Partner with designers, developers, product leads, and marketing managers to craft cohesive, high-impact content.
- Leadership & Mentorship: Assist the Copywriting Manager in refining overall brand systems, conducting copy reviews, and guiding a team of copywriters to deliver consistently high-quality work.
- Strategic Messaging: Help translate complex financial concepts into clear, simple, human-centric messaging for Capitec’s diverse client base.
Ideal Candidate Profile
Capitec is seeking candidates who demonstrate:
- Proven senior-level experience in creative copywriting, brand strategy, or advertising agencies.
- A strong portfolio showing diverse copy across digital, print, and integrated campaigns.
- Exceptional communication skills and an intuitive understanding of tone, narrative structure, and consumer psychology.
- Ability to work collaboratively within fast-paced, cross-functional teams.
- Alignment with Capitec’s commitment to diversity, equity, and service excellence.