UNIVERSITY OF CAPE TOWN: communications marketing coordinator

Company: University of cape town

Location: South Africa

Closing date: 15 July 2026

The Commercial Development (ComDev) department, a division of the Properties and Services (P&S) at UCT, invites applications from suitably qualified and experienced candidates for this permanent Communications Marketing Coordinator position, for appointment as soon as possible. 

The main purpose of this position is to champion the Department’s proactive and reactive marketing efforts across all ComDev properties, including Vacation Accommodation, All Africa House, Leasing and the Conference Management Centre.

This role is responsible for supporting the execution of marketing strategies to increase brand visibility, improve occupancy and bookings, and supporting digital and print marketing implementation. Working closely with the ComDev team, the Communications Marketing Coordinator will help translate sales and brand strategies into engaging digital and print campaigns, track performance metrics, and coordinate communication across various platforms. Kindly note that this position is shift-based, and weekend work will be required.

REQUIREMENTS FOR THE JOB:

• Higher Certificate in Marketing, or Digital Media (NQF Level 5 or above). 
• Google Adwords/ Ads Certification. 
• At least two – three years of experience in marketing, preferably in hospitality, tourism, or customer-facing services.
• Proficiency in social media management and digital tools (e.g., Canva, Mailchimp, Meta Business Suite, Google Analytics).
• Experience with Communication Management Systems and website content updates.

RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO:

Marketing Activities

• Develop and implement strategic marketing plans across all ComDev assets (accommodation, leasing, conferencing, and seasonal offerings) at UCT. The main focus should be to protecting and promoting the brand, and its integrity.
• Manage brand marketing and enhancement to include corporate positioning, market and competitor analysis, customer segmentation, retention and penetration plans, and channel delivery strategies.
• Define and execute well-structured brand social content campaigns and operations, along with the development of clear objectives per campaign to drive meaningful insights and content optimisation.
• Collaborate with Department heads to establish annual marketing targets and work with them to ensure they are met, as well as unique value propositions to attract target audiences.
• Establish and maintain a consistent image throughout all product lines, promotional materials and events.
• Oversee the day-to-day marketing functions of the Department, including advertising, promotions, digital campaigns and community service activities.
• Generate original content across social media platforms, including the filming and editing of short videos and reels of guest experiences, events and property highlights, as well as curation of relevant news, updates.

Relationship Management

• Develop strong partnerships with local organisations to further increase brand/ product awareness.
• Develop and manage key internal stakeholder relationships.

Website and Digital Content Management

• Draft and schedule social media posts, newsletters, and digital marketing content that will attract and maintain followers across social media platforms.
• Monitor web traffic and online engagement to improve reach and conversions.

Reporting and Market Insights

• Track and report on brand social content campaigns.
• Assist with competitor benchmarking and market research to inform strategy.
• Provide customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.
• Provide clear insights into return on investments (ROI) and the effectiveness of marketing efforts.

Please complete/attach the following to your profile before submitting your application:

• Curriculum Vitae (CV).
• Motivation/Cover letter that speaks to the specific requirements of the position.
• Three referee names which must include their title and name, position details relationship to you, their e-mail address and telephone number

An application which does not comply with the above requirements will be regarded as incomplete.

Shortlisted candidates may be required to undergo competency assessment and undergo medical assessments. References may be requested by UCT at any stage of the selection process.